If you own a business in Kolkata and your website is not generating any inquiries, calls, or WhatsApp messages, you are not the only one.
The same problem can be seen in most of the businesses in this area: no leads from a website in Kolkata even after investing in website designing services or digital marketing services.
Your site appears to be attractive and is operating. Your analytics even shows you that sometimes there are visitors.
But real inquiries are almost nonexistent.
This scenario is very disappointing to say the least. In particular, when you notice that your competitors are getting a steady stream of leads. The bright side of this situation is that — in most instances, the issue is not with your business. It is rather in the way your website and digital marketing are set up.
Let’s simplify this a little more.
Is Your Website Really Defective?
The idea of most businesses in Kolkata is:
“I possess a site already, thus traffic will be generated automatically.”
Let us, however, see the fact.
A site is not by nature a lead generating machine.
It is merely an online business card unless it is designed in such a way as to drive the visitors to become enquiries.
You might be facing situations like:
- Visitors are coming to your website, but they are not getting in touch with you
- You are getting traffic, but no inquiries are coming from it
- Your website is there, but the growth of the business is feeling stuck
If this is the case with you, then don’t hesitate to continue reading.
The Real Reason Websites In Kolkata Do Not Generate Leads
Most of the problems are clustered in this area, which is the actual ground reality and not just a theory.
- Wrong Type of Visitors Are Coming
Even though the number of visitors goes up, the number of leads still remains the same. This is the case a lot of times when SEO or ads are done incorrectly in the sense of local intent and actual customer behavior in Kolkata.
Quite a number of websites receive visitors but most of them are not the right ones. A common case is when people find the business’s site from places far away from Kolkata and such people are never potential customers for the local business. Also, in some cases, people might come through very general or random queries made by people who simply want to browse and are not looking to buy or ask questions.
Visiting the site through social media is another reason that happens quite often. People might click the links just out of curiosity, look at a page or two, and then leave without taking any action. Such people were never going to call, text, or even fill out a form anyway.
- Your Business Is Invisible in Local Search
Kolkata citizens, when they go online for something, do not want to look far and prefer services nearby or clearly available in their region. The majority of them are about the nearest option, the best service in Kolkata, or even a particular service in Salt Lake, Behala, or New Town.
You are invisible to potential customers in these searches if your website does not rank even alongside your top competitors, and it does not matter at all if your service is excellent. This is precisely the situation that local SEO and the proper optimization of Google Business Profile come into play. Without them, the website remains unnoticed, and the business loses out on real local inquiries.
You can get more details about this in our SEO services in Kolkata page.
- Your Website Does Not Guide Visitors
Guiding the visitors is not among the intentions of many websites, and in fact, they end up confusing visitors unintentionally. The user opens the page and immediately starts wondering, “Okay…what’s next for me to do?” In such situations, people get into a dilemma, and usually, that results in them leaving the site.
The above mentioned confusion is very often the result of very simple things such as:
- Call button not clear or visible at all
- WhatsApp option not available or very difficult to find
- Contact form located too deep in the website
- Large amount of text with no clear instructions
The visitor should know how to get in touch with you in the first five seconds. If this is not the case, they will just move on to another website.
- Slow Loading & Mobile Issues
In Kolkata, mostly internet users put their mobile phones over desktops. So, it is very important for your website to be mobile friendly, otherwise, the visitors will leave very quickly.
If your website:
- Is slow in response
- Has layout or functional problems on mobile
- It uses tiny buttons or unreadable text
People will not wait for a long time. They will just close the tab and go to the next option.
Moreover, even if everything else is perfect, a slow or unoptimized website will secretly lose possible customers. This is the reason that performance optimization forms a core part of our website design & development services and is not considered an “extra” add-on service.
- No Trust Signals for Local Customers
Kolkata’s clientele are essentially cautious beings and they normally examine a company even before contacting it. If the site does not have real pictures or does not show honest opinions from the nearby customers, then the visitors will be doubtful about proceeding further, although they might be captivated by the service.
How Digital Marketing Solves The “No Leads” Issue
Let’s go step by step and get down to business. No technical mess, no marketing buzzwords, just pure effective advises for businesses in Kolkata.
Getting the Right Local Traffic
A good digital marketing strategy will not even think about making everybody visit your site. It will only talk about reaching those who are already wanting your service and are ready to act.
In other words, it is targeting:
- People actively using searches to find your service
- Customers who are physically present in, or around, Kolkata
- Search words that clearly indicate buying intent
By filtering the traffic in this way, the total number of visitors might be lower, but the inquiries start to rise. That is the actual aim of digital marketing.
Now, the proper local SEO strategy will come into play here.
You can explore more about our services digital marketing services page.
Converting Visitors into Enquiries
It is only half the work to bring the right kind of visitors to your site. The website itself has to give users clear directions and take away their doubts.
A lead-generating website typically:
- Shows phone numbers and WhatsApp options in a prominent place
- Keeps it simple, using easy and understandable language
- Gives a step by step help to the visitors rather than overwhelming them
- Minimizes confusion by not communicating too many things at once
The idea is not to wow the visitors with the design or long content. The idea is to make it easy for them to get in touch with you. This conversion-first approach is what we’ve embedded in our
Not Receiving Leads From Your Website? Let Us Analyze Why
In case you think your site has the potential to perform better but it doesn’t, a tiny inspection can bring out the real problem. You are not to speculate or continue with blind or unwise spending.
Get in touch with us for a no-cost site & lead-flow analysis and know what’s hindering inquiries.
Digital Marketing Is Not The Reason For The Failure Of A Website
If the website is not converting visitors into leads in Kolkata, it does not imply that digital marketing has failed or it is not effective. Most of the time, it is due to an incorrectly chosen strategy, a setup that is only partially completed, or a lack of knowledge of the local market and customer behavior. Once these gaps are filled, the very same website can start receiving real inquiries. That is, in simple words, exactly what digital marketing is supposed to do.