Facebook Page vs Website – What Works Better for Local Businesses in Kolkata?

If you’re a small business owner in Kolkata, you’ve probably asked yourself this:

“Should I just use a Facebook page, or do I really need a website?”

It’s a common confusion. Many new businesses start with a Facebook page because it’s quick and free. But that approach has serious limits — especially if you want to grow.

Let’s break down the difference between Facebook page and website, and help you decide what’s better for your business in 2025.

Why Most Small Businesses in Kolkata Pick Facebook First

It’s easy. It’s free. And everyone uses it. That’s why many:

• Food delivery kitchens in Garia
  
• Home tutors in Salt Lake
  
• Boutiques in Behala
  
• Plumbers in Newtown
  

…all create Facebook pages and think it’s enough.

They post photos, offers, and stories — but what happens when someone searches on Google for their service?

Nothing.

Because Facebook pages don’t rank well on Google.

What’s the Real Difference?

Here’s a simple comparison:

Feature	Facebook Page	Website
Ownership	Facebook (Meta) owns it	You fully own it
SEO (Google ranking)	Weak	Strong
Custom Design	Very limited	Fully customizable
Branding	Follows Facebook layout	Your own branding
Contact Options	Limited	Forms, WhatsApp, Click-to-Call
Ads	Only on Facebook	Google Ads, Facebook, YouTube, Instagram
Long-Term Growth	Difficult	Strong

A website for local business in Kolkata is like opening your own shop.
A Facebook page is like renting a corner table inside someone else’s mall.

What Happens When You Rely Only on Facebook

Here’s a true example:
We worked with a makeup artist in North Kolkata who only had a Facebook page. She posted regularly, boosted posts, even paid for page likes — but only got 2–3 real client inquiries per month.

After launching a website and optimizing for local keywords like:

• “bridal makeup artist in Shyambazar”
  
• “party makeup near me Kolkata”
  

She started getting 8–10 leads per month from Google without ads.

That’s the difference visibility makes.

Why a Website Builds Trust and Leads

Here’s what a website gives that Facebook cannot:

• Appears on Google when customers search
  
• Adds a professional look (your own domain)
  
• Shows your reviews, location, contact
  
• Builds brand identity with custom pages
  
• Collects leads via WhatsApp, forms, calls
  

Most importantly, it works 24/7, even when you’re offline.

If someone types “handmade gift shop in Newtown” — only those with a website and local SEO will show up. Not Facebook pages.

This is why local business needs a website, even in 2025.

Real-Life Example: A Bengali Saree Seller in Behala

A boutique owner came to us saying:

“I have 800 likes on Facebook, but no real orders.”

We built her a basic website with product categories, photos, and a WhatsApp button. We also listed her on Google Business.

In just 4 weeks:

• She showed up for “handloom saree shop in Behala”
  
• Got 23 WhatsApp inquiries
  
• Sold 6 sarees directly from website visitors
  

This is what we mean by building a real Kolkata small business online presence.

Should You Still Use Facebook?

Absolutely — but as a support tool, not your main home.

• Use your website for traffic, trust, and lead generation
  
• Use Facebook marketing for small business Kolkata to:
  
  • Run promotions
    
  • Share offers
    
  • Build community
    
  • Retarget website visitors
    

Together, they work like a strong online funnel.

Cost Comparison: Facebook vs Website

A Facebook page is free — but offers limited growth.

A website does require a small investment, but gives you:

• Total control
  
• Higher Google visibility
  
• More leads
  
• Better branding
  

With affordable website designer Kolkata options starting from ₹5,000–₹7,000, there’s really no reason to avoid it.

Plus, our starter package at AS Webmarketings includes:

• Mobile responsive site
  
• SEO setup
  
• Free domain & SSL
  
• 1-year support
  

We’re the best website design company in Kolkata for small local businesses.

Final Verdict: Website Is a Must-Have in 2025

If you’re running a small business in Kolkata, here’s the truth:

Facebook is good for updates.
A website is essential for growth.

Want a Website That Gets You Local Leads?

Whether you run a:

• Boutique
  
• Tuition class
  
• Pet shop
  
• Cake business
  
• Repair service
  

… we can help.

👉 Call or WhatsApp us at +91 89729 69179
👉 Visit: https://aswebmarketings.com

Start growing your business with the right digital foundation.

FAQ

Q1. Is a Facebook page enough for my business in Kolkata?
No. It helps with engagement, but doesn’t help with Google rankings or trust building.

Q2. Why do I need a website if I already use social media?
Because Google is where most people start searching. Facebook alone won’t make you visible.

Q3. How much does a website cost for a small business in Kolkata?
Our websites start at just ₹5,000 including WhatsApp button, SEO setup, and support.

Q4. Can I link my Facebook page to my website?
Yes, and you should! This builds credibility and gives people multiple ways to reach you.

Q5. Which platform brings more leads – Facebook or website?
A website. It gives long-term, passive traffic from Google, which converts better.

Q6. Do I need to be tech-savvy to run a website?
No. We handle everything — from design to launch. You just focus on your business.