Let’s Start With a Truth No One Talks About
When most Kolkata business owners think of “digital marketing,” they imagine one of two things:
Either some fancy agency promising SEO, Google Ads, and 10x growth
Or a teenager running Instagram posts with Canva templates
And then they say:
- “It’s too expensive for me”
- “I tried Facebook ads, didn’t work”
- “I get most clients from referrals anyway”
All fair.
But here’s what no one tells you:
You don’t need a fancy strategy. You need a smart one.
One that fits your stage, your audience, and your time.
Who This Blog Is For (And Who It Isn’t)
This blog is written especially for:
- Clinic owners (dentists, physiotherapists, general physicians)
- Tutors and coaching class teachers (home or centre-based)
- Salons or beauty parlours (ladies or gents, single-location)
If you run one of these in Kolkata — and you’re trying to grow beyond word-of-mouth — read till the end.
If you’re already spending ₹20,000/month on marketing… this blog might not be for you.
Why Most Digital Marketing “Packages” Don’t Work
Let’s say someone tells you:
- “We’ll give you SEO, ads, blogs, and 10 social posts for ₹7,999/month.”
Sounds great. Until you realize:
- You don’t know what any of it means
- You don’t even have a website yet
- Or worse — you don’t have time to even approve content
See the problem?
Most packages are made to look good on a quote — not to solve your actual business need.
So, What Actually Works for Small Local Businesses?
Instead of throwing everything at you, let’s break it down by business type, business stage, and goals.
Let’s start with an example:
Clinic Example: Dr. Banerjee’s Physiotherapy Practice (Garia)
Before:
- Had a visiting card
- Listed on Practo (but no control)
- Patients asked, “Can I book online?”
After working with us:
- Got a simple 1-page website
- Google My Business profile (with map + photo + phone)
- WhatsApp appointment button
- Later added Google Ads for “Back pain physiotherapy in Garia”
Now:
- 8–10 leads/month without running ads
- 3–5 booked appointments via WhatsApp weekly
Why this worked:
We didn’t sell her SEO or content writing.
We gave her a way to show up, build trust, and book easily.
Tutor Example: Rajat Sir’s Salt Lake Home Tuition
Before:
- Got students only through referrals
- Didn’t know what to post on Facebook
- Struggled to answer “Sir, do you have any feedback from parents?”
After:
- Got a landing page (basic info + WhatsApp button)
- Added 4 parent testimonials and 2 class photos
- Setup Google My Business as “Physics Home Tutor – Salt Lake”
- Ran one Facebook ad for “Free Trial Class – Class 11 Physics”
Now:
- 20+ leads in 30 days
- 5 conversions
- Ranking for “physics tutor near Salt Lake”
What we didn’t sell him:
No Instagram posting. No blogging. Just real visibility.
Salon Example: Priya Beauty Parlour, Behala
Before:
- Instagram page only
- No reviews
- Used WhatsApp but had no proper service menu
- Clients would ask for prices again and again
After:
- Website with service list + photos + “Book via WhatsApp”
- GMB listing (added photos, hours, address)
- One local Facebook ad: “₹99 Hair Spa – Behala Only”
Now:
- 2x bookings in 4 weeks
- Google search visibility
- 7 Google reviews (all 5 stars)
No big agency. Just common-sense marketing.
What You Can Learn from These 3 Stories
Every business followed a different plan.
But all of them followed the same logic:
- Make it easy to find you
- Make it easy to trust you
- Make it easy to message or book you
That’s the foundation.
So What Should YOU Do?
Let me guide you by your business type.
Clinics website design package: Focus on Search + Booking Simplicity
Patients search “dentist near me,” “skin clinic Kolkata,” etc.
So you need:
- Google My Business with address, timings, reviews
- A clean website or landing page (doesn’t need to be fancy)
- A WhatsApp or call button
- Later, Google Ads (₹3000–₹5000 budget)
Stay away from:
- Instagram-only promotions
- Blog writing packages
- Influencer marketing
Suggested Budget: ₹3,500 to ₹8,000/month depending on ads and rs rs 10000 for website design with one year free hosting ann .in domain name registration
Tutors website design package: Focus on Parents in Your Area
Parents check Facebook and Google for tutors.
What works:
- GMB listing with “Home Tutor” tag
- Landing page with subjects, photos, testimonials
- WhatsApp trial class link
- Facebook lead ads (local targeting)
Avoid:
- SEO retainers
- Random creative posts with quotes
- Making a YouTube channel unless you want to teach at scale
Suggested Budget: ₹3,000 to ₹6,000/month and 10000 for website design with one year free hosting ann .in domain name registration
Salons: Make Booking Fast + Run Simple Local Offers
Salons work best with visual proof and convenience.
You’ll need:
- Google listing (photos, map, hours)
- Website with packages, gallery, and WhatsApp link
- Facebook/Instagram offer ads (“₹199 bridal trial”)
- UPI integration (if you want advance booking)
Avoid:
- Fancy website with 10 pages
- Hiring a content writer to write blog posts
- Over-designing your Instagram grid
Suggested Budget: ₹3,500 to ₹9,000/month and 10000 for website design with one year free hosting ann .in domain name registration
How We Build Packages at AS Webmarketings
We don’t use ready-made “silver/gold/platinum” plans.
Instead, we ask:
- What’s your current setup?
- How do your customers find you today?
- What do you want — calls, bookings, walk-ins?
Then we suggest:
- Either GMB only
- Or GMB + site
- Or full GMB + site + ads
And adjust based on:
- Your budget
- Your availability to handle leads
- Your location (Tollygunge vs Salt Lake vs Barasat)
Packages start from ₹3,500/month and go up depending on ads.
Final Words — Start Simple, Start Smart
You don’t need 5 services.
You don’t need an Instagram manager.
You don’t need to rank on Google globally.
You just need to show up when people search,
look trustworthy when they find you,
and let them message or book you in one click.
That’s real digital marketing.
And if you want help, we’re here.
