If you run a business in Kolkata, you already know this city is full of people who speak, think, and feel in Bengali—even if they search the internet in English. That’s why when someone lands on your website and sees only English, it might not feel like it’s speaking to them.

I’m not saying English is bad. In fact, Google prefers English when it comes to showing results. But when it’s time to build trust, break hesitation, and get someone to click that WhatsApp button or pick up the phone — Bengali helps.

Let me explain in a simple way.

A Quick Story You’ll Relate To

Imagine you’re looking for a home tutor for your child. You find a good-looking website. It’s clean. The text is in English. But something about it feels distant.

Now imagine another site that also looks clean, but it has one button that says:

“এখানে ফ্রি ডেমো ক্লাস বুক করুন” (Book a free demo class)

Even if the rest of the site is in English, that one sentence makes it feel personal. You pause. You stay. You click.

That’s the power of language your customer is comfortable with.

Why People in Kolkata Like Mixed Language

If you’ve ever had a shop in a local market or run ads, you already know how people talk here. It’s a mix of Bengali and English:

“Dada, ekhane card nebe?”
“Order ta online diyechhi.”
“Ghar e delivery ache na?”

The same thing applies online. Your customers don’t think like tech companies. They want comfort, not perfection. So, when your site uses both Bengali and English, it feels familiar.

This isn’t about translation. It’s about trust.

What a Mixed-Language Website Looks Like

A lot of people think bilingual websites need everything in two languages side-by-side. But that’s not how it works.

A smart website designed by a local website agency in Kolkata will:

• Keep the main content in English (for SEO)
• Add Bengali in strategic places like:
  • Headings
  • Buttons
  • Testimonials
  • Price labels
  • FAQ answers

You don’t need to write essays in Bengali. Just one or two words in the right place makes the whole page feel more human.

Let’s Talk Numbers (Real Example)

We worked with a Bengali home tutor in Behala. She had a regular English website. Got traffic, but few calls

We didn’t change the full design — we just added a few things:

• Bengali CTA buttons
• 1–2 review quotes in Bengali
• Local phrases in WhatsApp message template

Within 3 weeks:  Here is  what that she received

• Time on site went up
• WhatsApp messages doubled
• Parents started messaging in Bengali

We didn’t use Google Ads at all. Didn’t boost Facebook posts. Just added local comfort by few Bengali Heading Lines and CTA.

What Kinds of Businesses Should Use Bengali + English?

Honestly? Almost everyone.

But especially:

• Clinics and health services
• Tutors and coaching centres
• Saree and boutique shops
• Bengali-medium schools
• Small NGOs
• Local restaurants
• Home services (pest control, AC repair)

If your customer is over 35, speaks Bengali at home, or lives in places like Salt Lake, Garia, Barasat and other areas of kolkata — this works.

What About Google Rankings?

Good question.

Use English for your SEO:  But exactly where on my website ?

• Page titles
• Blog posts
• URL slugs
• Meta descriptions

Use Bengali for humans: Where ?

• Headlines
• Buttons
• Call prompts
• WhatsApp messages
• Reviews

That way, Google sends traffic, and Bengali turns them into leads.

Is It Expensive?

Nope. Most website designers in Kolkata won’t charge double for this.

At AS Webmarketings, we charge only around 10–15% more to make your site bilingual. You don’t need two separate websites.

We:

• Write the Bengali parts for you
• Test it with locals
• Add EN/BN toggle if needed

Small change, big results.

Mistakes to Avoid

Let’s be honest — a lot of people mess this up.

✗ Using Google Translate Bengali
✓ Feels robotic and awkward

✗ Making the entire site Bengali
✓ Hurts SEO and may confuse younger users

✗ Overloading the design
✓ Simplicity works better

Real Feedback from Clients

“My mom could finally read the appointment page by herself.”
“Our leads almost doubled just by adding two Bengali buttons.”
“It feels like the site is made for people like us.”

That’s what a business owner in North Kolkata told us after going bilingual.

Want This for Your Business?

We’ve built bilingual websites for:

• Coaching centres
• Physiotherapists
• Boutique owners
• Path labs
• NGOs

And for many other local businesses

And all of them saw improvement — not because the design was flashy, but because the language felt like home.

Why Bilingual Websites Convert Better

You might be wondering, “Do I really need a bilingual website for local business?”
Yes — especially in Kolkata, where most people naturally use both languages.

A well-crafted Bengali and English website design Kolkata businesses trust can make all the difference.

Choosing the Right Bilingual Website Partner

Not every designer understands how to structure a proper bilingual site. That’s why choosing a bilingual website design company in Kolkata matters.

We’re a local website agency in Kolkata with experience building websites that connect with Bengali-speaking audiences. If you’re aiming for better engagement, your website design for Kolkata audience should never ignore the emotional power of language.

Example: Kolkata Business Website in Bengali

One of our recent projects was for a retail brand that needed a Kolkata business website in Bengali for elderly shoppers.

We made a bilingual website for this retail brand with just adding a few bengali lines at very prominent locations.

and the result?

• More visits
• More time on site
• More phone calls

So if you are local business in kolkata and your most potential customers speak in bengali and  english then you share create a bilingual website and you will see the Magic

FAQ

Q1. Will my Bengali customers prefer this over English?
 Yes, especially elders and families who aren’t fluent in English.

Q2. Do I need to translate the whole website?
 No. Just key areas like buttons, CTAs, and FAQ.

Q3. Will this hurt my Google ranking?
 No. Keeping your main content in English and strategic Bengali usage helps both SEO and trust.

Q4. Can I add Bengali to my current site?
 Yes. We do it all the time for businesses like yours.

Q5. I don’t know Bengali well. Can you help?
 Yes, we handle all the translation and layout.

Q6. Can this be mobile-friendly?
 Yes. Most of your customers browse on mobile. We design accordingly.