The Problem Most Kolkata Salons Face Online
When someone in Behala, Tollygunge, or Rashbehari searches “hair spa near me” or “ladies salon nearby,” they’re not calling a number from a flyer — they’re checking websites and Google listings.
But here’s what most salon owners don’t realize:
A bad website is worse than no website.
And no website = you don’t exist online.
Many salons in Kolkata have:
- No online presence
- A Facebook page from 2017
- A “free” website with no bookings or contact button
- A confusing mobile experience
This is the story of how a salon in Behala fixed all of this — and doubled their appointments within a month.
Background: Swarnali’s Salon in Behala
Swarnali runs a 12-year-old salon near Behala Tram Depot. She had regular footfall from nearby residents and referrals, but:
- No website
- Relying only on Google Maps and WhatsApp
- Used a Facebook page with old photos
- Customers kept asking:
“Madam, can I see your services online?”
“Do you have bridal packages?”
“Do you take appointments through WhatsApp?”
She reached out to us at AS Webmarketings after a referral from another local boutique we’d worked with.
The “Before”: What Wasn’t Working
We audited her presence and found these issues:
| Problem | Why It Was Hurting Business |
|---|---|
| No website | Customers couldn’t explore services or price list |
| Outdated Facebook | Didn’t build trust or look active |
| No booking flow | Clients had to message, wait for reply |
| No CTA buttons | Visitors didn’t know what to do next |
| No testimonials | No social proof to convince new visitors |
This was the typical Kolkata beauty parlour website design mistake: Looking flashy, but missing function.
The “After”: What We Built
We created a complete website design for Kolkata salons that focused on results, not just looks.
Here’s what we added:
A Clean, Mobile-Optimized Website
- Hero section with salon image + “Book via WhatsApp” button
- Service menu with categories (Hair, Skin, Bridal)
- Rate chart with “From ₹” prices
- Google Reviews feed
- Customer gallery (real before-after)
- About Us + Map location
- Testimonials carousel
- FAQ section
WhatsApp Booking Flow
- Every page had a “Book Now” button
- Pre-filled message auto-generated like:
“Hi, I’d like to book a haircut. Are you available tomorrow?”
This was the core of the salon booking system with WhatsApp.
Speed and Mobile Layout
- Website loaded under 2 seconds
- Designed for 100% mobile users
- Click-to-call buttons and map integration
The Results (30 Days Later)
| Metric | Before | After |
|---|---|---|
| Website visitors | 0 | 732 (1st month) |
| Appointment requests via WhatsApp | 11 | 27 |
| Bridal inquiries | 3 | 9 |
| Google Review count | 5 | 18 |
| Average service value | ₹550 | ₹810 |
“Now I don’t need to boost Facebook posts. Customers find me through Google and book directly.” — Swarnali
This was a real transformation, powered by the right design and strategy — not by ads or discounts.
Why It Worked (And Why Many Salon Sites Fail)
Most salons think a website must look stylish. But for local customers, what matters is:
- Can I see the services clearly?
- Can I book quickly without calling?
- Can I trust the salon before walking in?
By fixing these basics, we helped build a Behala salon website redesign that converts.
Simple Structure Any Salon Can Follow
You don’t need 10 pages. A solid salon website needs:
- Banner image with WhatsApp CTA
- Service sections (with photos or icons)
- Client reviews (copy from GMB)
- Map + timing + phone
- Gallery or customer results
- Offers or package section
- Fast loading, mobile-optimized
Bonus Tips to Get More Appointments Online
- Ask every happy client to leave a Google review
- Update photos monthly (before-after, festive looks)
- Add “Bridal Trial” or “Hair Spa Starting at ₹…” in WhatsApp link
- Post seasonal tips on your GMB profile
- Link your GMB, Instagram, and site together
This turns your website into a 24×7 front desk — not just an online brochure.
FAQ Section
Q1. Do I really need a website if I already use WhatsApp and Instagram?
Yes — a website brings in Google traffic and makes you look professional.
Q2. Can I use my website to collect payments?
Yes. We can add UPI payment buttons for advance booking or pre-paid trials.
Q3. What if I don’t have high-quality salon images?
We help design sections with icons, stock images, and local photos you already have.
Q4. How long does it take to build a salon website like this?
Usually 5–7 days including design, WhatsApp link setup, and optimization.
Q5. Can I update services or prices later?
Yes — you’ll have admin access or you can ask us to maintain it.
Q6. What does it cost to set up something like Swarnali’s website?
Starts at ₹4,500 with everything — hosting, design, WhatsApp, and local SEO.
