If you’re running a small or medium business in Kolkata,
this question may have crossed your mind:
“Should I spend money on JustDial or run Google Ads?”
Both promise leads. Both need budget. But which one actually works better for you?
Let’s compare both — simply, honestly, and without any technical jargon.
What Is JustDial?
JustDial is a local listing platform.
You create a business profile there, and people can find you when they search.
It’s like an online phone book, but with ads.
You pay JustDial, they push your listing to the top.
Sounds easy, right?
But let’s see what really happens.
What Are Google Ads?
Google Ads helps you show your business directly on Google search — when someone types a keyword.
Example:
Someone types “best dentist in Salt Lake”
→ Your clinic ad shows right at the top
→ They click → they visit your website → they call you
You only pay when someone clicks your ad.
That’s called Pay Per Click (PPC).
JustDial vs Google Ads: The Real Comparison
| Feature | JustDial | Google Ads |
|---|---|---|
| Cost Control | Fixed monthly or yearly charge | You set your daily or monthly budget |
| Targeting Options | Very limited | Full control (location, keyword, device, etc.) |
| Type of Leads | Shared (multiple businesses get same lead) | Exclusive (you get the click, it’s your lead) |
| Lead Quality | Often mixed or low intent | High intent (user searched & clicked) |
| Transparency | You don’t know where your lead saw you | You see everything (keywords, clicks, calls) |
| Conversion Tracking | Hard to measure | Easy to track with analytics or call tracking |
Real Story: One of Our Clients Switched from JustDial to Google Ads
We worked with a salon in Behala.
They were paying JustDial ₹5,000/month for over 8 months.
Average leads? 3 to 5 per month.
Many were junk, or people asking for huge discounts.
We switched them to Google Ads with a ₹6,000/month budget.
Result?
- 27 real inquiries in the first 30 days
- Most were ready to book same-day or next-day
- 8 became paying clients
They never went back to JustDial.
Is JustDial Always Bad?
Not always.
If you are in a very low-competition industry (like pest control in a rural area),
JustDial might give some value.
But in Kolkata’s competitive market, Google Ads gives you:
- Better control
- Better lead quality
- Faster results
Final Advice
If your goal is real leads and better ROI, then:
✓ Choose Google Ads
✗ Skip JustDial for serious business growth
Still unsure?
Test both for 30 days.
Compare results.
Then decide.
Want help setting up a Google Ads campaign in Kolkata?
We’ll keep it simple, affordable, and lead-focused.
Let’s grow your business the smart way.
Frequently Asked Questions
Q1: Which gives better leads in Kolkata – JustDial or Google Ads?
A: Google Ads usually delivers higher-quality and more targeted leads, especially for competitive markets like Kolkata. You get full control over who sees your ad and only pay when someone clicks.
Q2: How much does JustDial typically cost per month?
A: JustDial often charges ₹3,000 to ₹7,000+ per month depending on the industry and area in Kolkata. But the leads are usually shared with multiple businesses.
Q3: Can small businesses in Kolkata afford Google Ads?
A: Yes. Even with a budget of ₹5,000 to ₹6,000 per month, many small businesses in Kolkata see strong results from properly set-up Google Ads campaigns.
Disclaimer:
The views shared in this blog are based on our personal experience and the experiences of our clients. Performance and results may vary based on industry, budget, and business needs. We encourage readers to make decisions based on their own goals and testing.
